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Joint venture Smart Press Shop

Porsche and Schuler AG have chosen Halle an der Saale, Germany, as the location for their new joint press shop. The 13-hectare site is located in the direct vicinity of Porsche’s Leipzig plant. 

The sports car manufacturer and the forming specialist from Göppingen want to drive the flexible digitalisation of body part manufacturing in Halle. Their joint venture, Smart Press Shop GmbH & Co.KG, is investing over € 100 million in this project, which is expected to create 100 permanent jobs. Construction work is due to commence in the second half of 2019. Production at the new press shop is slated to begin in 2021. 

“In Schuler, we have found a highly competent and innovative partner which is setting standards in the digitalisation of forming technology,” explained Albrecht Reimold, Member of the Executive Board for Production and Logistics at Porsche AG: “Our joint venture marks a further major step into the future of sports car manufacturing. At the same time, we will be reducing our production-related CO2 emissions thanks to significantly shorter logistics routes. This also brings us closer to our goal of the ‘Zero Impact Factory’, a production facility without any impact on the environment.”

Domenico Iacovelli, CEO of Schuler AG, added: “Our prime focus is the cooperation with Porsche – an important premium customer for us with very exacting standards. At the same time, however, we regard the joint construction and operation of the Smart Press Shop as a project which will enable us to raise production efficiency and the digitalisation of important process steps in car manufacturing to a new level for forming technology. Ultimately, other customers of Schuler will also benefit from this project.” 

Schuler offers customised technology in all areas of forming – from the networked press to press shop planning. In addition to presses, its product range includes automation and software solutions, dies, process expertise and services for the metalworking industry. Presses from the Schuler Group mint coins in over 180 countries. In its fiscal year 2018, Schuler posted sales of € 1.212 billion. The company is majority-owned by the Austrian ANDRITZ Group. See

 Albrecht Reimold, Member of the Executive Board for Production and Logistics, Porsche AG  Domenico Iacovelli, CEO of Schuler AG



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